U.S. Cable & Internet Market Size and Household Spending Report
All data on consumer spending for cable & internet services can be located in doxoINSIGHTS’ 2025 Cable & Internet Market Size and Household Spend Report
U.S. households collectively spend approximately $164 billion annually on cable and internet services, with a median household bill per month of $121. This expenditure represents about 4% of the total $4.55 trillion spent on household bills each year.
With 73% of U.S. households subscribing to cable and internet services, understanding the dynamics of this market is crucial for consumers, service providers, and policymakers alike.
Key Findings
1. Total Market Size for Cable & Internet: $164 Billion Annually
The cable and internet sector accounts for a significant portion of household expenditures, highlighting its essential role in daily life and the economy.
2. Median Monthly Household Spend on Cable & Internet: $121
Households allocate approximately $121 per month to cable and internet services, reflecting the importance of connectivity in modern living.
3. Households Paying for Cable & Internet Service: 73%
A vast majority of households (73%) maintain cable and internet subscriptions.
4. Percentage of Total Household Bill Pay Expense: 4%
Cable and internet expenses account for 4% of total annual household bill payment costs.
Regional Insights
While the national median provides a broad overview, regional variations exist in cable and internet spending. Factors influencing these differences include service availability, competition among providers, and regional pricing strategies.
Top 5 Most Expensive States for Cable & Internet
1. Delaware
Delaware median monthly Cable and Internet service bill is $157, which equates to $1,313 per year for consumers.1
70% of Delaware households maintain a cable & internet subscription.
Top 5 Most common billers in Delaware for cable and internet services are DIRECTV, Xfinity, SiriusXM Satellite Radio, DISH Network, and Verizon.
2. Rhode Island
Rhode Island median monthly Cable and Internet service bill is $150, which equates to $1,091 per year for consumers.1
61% of Rhode Island households maintain a cable & internet subscription.
Top 5 Most common billers in Rhode Island for cable and internet services are Cox Communication, DIRECTV, Verizon, SiriusXM Satellite Radio, and DISH Network.
3. South Dakota
South Dakota median monthly Cable and Internet service bill is $147, which equates to $1,315 per year for consumers.1
75% of South Dakota households maintain a cable & internet subscription.
Top 5 Most common billers in South Dakota for cable and internet services are DIRECTV, Xfinity, SiriusXM Satellite Radio, DISH Network, and Verizon.
4. Tennessee
Tennessee median monthly Cable and Internet service bill is $143, which equates to $1,310 per year for consumers.1
76% of Tennessee households maintain a cable & internet subscription.
Top 5 Most common billers in Tennessee for cable and internet services are DIRECTV, DISH Network, AT&T U-verse, Xfinity, and Charter Communications.
5. Alaska
Alaska median monthly Cable and Internet service bill is $143, which equates to $1,211 per year for consumers.1
71% of Alaska households maintain a cable & internet subscription.
Top 5 Most common billers in Alaska for cable and internet services are Alaska Communications Systems, DISH Network, AT&T, GCI Communication, and DIRECTV.
Top 5 Least Expensive States for Cable & Internet
1. Iowa
Iowa median monthly Cable and Internet service bill is $100, which equates to $833 per year for consumers.1
69% of Iowa households maintain a cable & internet subscription.
Top 5 Most common billers in Iowa for cable and internet services are DIRECTV, DISH Network, Xtream Mediacom, SiriusXM Satellite Radio, and CenturyLink.
2. Idaho
Idaho median monthly Cable and Internet service bill is $100, which equates to $863 per year for consumers.1
72% of Idaho households maintain a cable & internet subscription.
Top 5 Most common billers in Idaho for cable and internet services are DIRECTV, DISH Network, Sparklight Internet, SiriusXM Satellite Radio, and CenturyLink.
3. Massachusetts
Massachusetts median monthly Cable and Internet service bill is $100, which equates to $809 per year for consumers.1
67% of Massachusetts households maintain a cable & internet subscription.
Top 5 Most common billers in Massachusetts for cable and internet services are Xfinity, DIRECTV, SiriusXM Satellite Radio, Charter Communications, and DISH Network.
4. Arkansas
Arkansas median monthly Cable and Internet service bill is $99, which equates to $927 per year for consumers.1
78% of Arkansas households maintain a cable & internet subscription.
Top 5 Most common billers in Arkansas for cable and internet services are DIRECTV, DISH Network, Resort TV Cable, AT&T U-verse, and Pine Bluff Cable Television.
5. Florida
Florida median monthly Cable and Internet service bill is $96, which equates to $887 per year for consumers.1
77% of Florida households maintain a cable & internet subscription.
Top 5 Most common billers in Florida for cable and internet services are DIRECTV, AT&T U-verse, DISH Network, Xfinity, and SiriusXM Satellite Radio.
How to utilize doxoINSIGHTS for bill pay management
The cable and internet market remains a vital component of household expenditures in the U.S. Understanding median bill pay costs can aid in personal budgeting and identifying potential savings. You can use this report for service evaluation to assess your current service plan. Data on household spending can also guide investments in broadband infrastructure, especially in underserved areas.
doxoINSIGHTS leverages doxo’s unique, aggregate, anonymized bill pay data consisting of actual bill payment activity to confirmed household service providers across the country.
The U.S. Cable & Internet Market Size and Household Spending Report breaks out the household spending market size; percentage of households that pay each bill; and median monthly and annual bill pay costs by state, the 50 largest U.S. cities based on number of households, and those cities with 40k or more residents.
Download the Full Report: U.S. Cable & Internet Market Size and Household Spending Report 2025 (PDF)
Data is sourced from doxoINSIGHTS and reflects analysis as of March 2025 for the most up-to-date analysis please visit doxo.com/w/explore and search by state, county, city
1The calculation for the median annual bill cost per U.S. household is adjusted to reflect the percentage of households that carry the bill: Median Monthly Bill x Percentage of Households with the Bill x 12 months per year = Median Annual Cost per U.S. Household.